Josh Gerovac

Josh Gerovac is a horticulture lighting consultant at Fluence Bioengineering. He has spent the last decade working in controlled environment agriculture, ranging from growth chambers to commercial greenhouses. His research and practice is focused on the influence of light intensity and spectral light quality from sole-source LEDs on growth, morphology, and nutrient content of edible, ornamental, and medicinal crop production. He has a bachelor of science in horticulture production and marketing, and a master of science in horticulture science, both from Purdue University.

Articles by Josh Gerovac


Why Humans Use Lumens and Plants Use PAR Why Humans Use Lumens and Plants Use PAR Why Humans Use Lumens and Plants Use PAR Why Humans Use Lumens and Plants Use PAR


Humans need light to perceive color and brightness while plants need light to support photosynthesis. Using the correct metrics and...

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